El último boletín del Centro de Diseño Integral de La Rioja (Cedir), del Gobierno de La Rioja, incluye un reportaje sobre diseño de etiquetas de aceite. Entre ellas, se encuentra la etiqueta que Nueva Imagen realizó para el aceite institucional del Gobierno de La Rioja. Puedes ver el boletín completo aquí.

Technorati Tags: Nueva Imagen, diseño, aceite, Gobierno de La Rioja, La Grajera, Cedir

En 2009, y de acuerdo con nuestro Plan Estratégico 2008-2010, nos propusimos desarrollar la formación como un nuevo área de negocio. Hasta entonces participábamos en cuantos cursos, foros o charlas se nos invitaba, remunerados o no. Y cada vez eran más.

Sin poder dedicarle a esta tarea todo el tiempo que nos gustaría, los resultados han sido interesantes.

- Hemos participado con un módulo de Marketing en Pamplona impartido por la empresa Delta Consultores y orientado a jóvenes que tienen el reto de tomar el relevo generacional en sus empresas.

- Hemos participado en el II Programa Superior de Marketing del Club de Marketing de La Rioja, con un breve módulo dedicado a la introducción a la publicidad y la comunicación en la empresa.

- Hemos participado en el Plan de Formación en Enoturismo de Logroño con dos ponencias sobre nuevas formas de comunicación: blogs y redes sociales.

- Hemos desarrollado dos sesiones de formación sobre cómo implantar una estrategia 2.0 en la empresa para directivos de la empresa Éniac Formación.

-  Hemos desarrollado un Taller de realización de un Plan de Comunicación para la Asociación Riojana de Corredores de Seguros.

- Hemos desarrollado el curso “Mi empresa en una feria” en la Federación de Empresarios de La Rioja (FER).

- Estamos actualmente impartiendo un curso sobre Relaciones Públicas, también en la FER.

- Tenemos programado para mayo un curso sobre el gestor de contenido Joomla para el Centro Nacional de Formación en Nuevas Tecnologías Think-tic.

Además de esto, hemos asistido como invitados a charlas sobre marketing orientado a la hostelería en la Escuela de Hostelería de Santo Domingo (algo que hacemos cada año), impartido una clase magistral a los alumnos de Diseño Publicitario de la Universidad de Navarra, a quienes planteamos y evaluamos su trabajo de fin de curso; hemos participado en una charla sobre comunicación en el IES Batalla de Clavijo.

Technorati Tags: formación, Nueva Imagen,   Pamplona, Delta, Marketing, enoturismo, seguros, blogs, feria, FER, Joomla, Think-tic

EL GRUPO LA FRAGUA Y LA CANTAORA ROCÍO MÁRQUEZ PRESENTARON EL LIBRO-DISCO “EXPEDIENTE 21.001”, UN HOMENAJE FLAMENCO AL POETA MIGUEL HERNÁNDEZ

La Casa de Andalucía de Logroño acogió el pasado miércoles, 31 de marzo, a las 20:00 horas la presentación del libro-disco “Expediente 21.001. Las tres heridas del poeta Miguel Hernández”, un repaso a la trayectoria vital del poeta de Orihuela

 El grupo riojano La Fragua presentó el pasado día 31 su nuevo proyecto artístico, “Expediente 21.001”, un libro que incluye dos discos en los que se hace un repaso a la trayectoria vital y poética de Miguel Hernández.

 Gracias a la colaboración de La Gota de Leche, los hermanos Gaztea e Íñigo Ruiz, han publicado su segundo trabajo siguiendo la estela del “36-39”, su anterior libro-disco. En forma de misiva al poeta alicantino, “Expediente 21.001” recoge textos y cantes originales creados expresamente para la ocasión que hacen un repaso a las tres grandes heridas del poeta: la vida, el amor y la muerte.

 El disco cuenta con la colaboración especial de la cantaora onubense Rocío Márquez, ganadora de la Lámpara Minera en el prestigioso concurso de La Unión en el año 2008, y la guitarra y la dirección musical del tocaor Guillermo Guillén. Además, cuenta también con la percusión de Jorge Pérez y la locución del rapsoda Javier Merchante.

 El disco fue grabado en los estudios Reserved Sounds de Sevilla entre los meses de enero y febrero del presente año y junto con el libro sale a la venta por un precio de 20 euros.

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Ramondín busca dar continuidad a los clientes de VKN e integrar la red comercial de la empresa alemana en la estructura de Ramondín

La dirección de Ramondín ha culminado el proceso de adquisición de los activos de la empresa alemana de cápsulas VKN (Vereinigte Kapselfabriken Nackenheim), que durante años fue líder mundial en cápsulas metálicas y en tecnología, sobre todo, en la década de los años 70.

Ramondín se hace con los activos de la división de cápsulas metálicas con el objetivo de “dar continuidad y servicio a los clientes que hasta ahora utilizaban cápsula de estaño hecha por VKN”, afirma su director comercial Jon Iguiñiz, que en estos momentos trabaja en la reorganización e integración comercial de la firma alemana dentro de la estructura de Ramondín.

VKN, fundada en 1868, fue adquirida por el grupo francés Sparflex en diciembre de 2005, cuando su director general Heinz von Opel tuvo que retirarse del cargo por motivos personales. En mayo de 2009 tomó el control de la empresa un administrador judicial al presentar la empresa alemana la quiebra de la sociedad.

Compromiso con el empleado y la tecnología

VKN, que durante la última década se situó como el principal competidor en el mundo, y Ramondín siempre han compartido una filosofía de empresa en la que el valor de la misma ha residido tanto en el talento de sus empleados como en el desarrollo innovador de sus procesos.

De hecho, a finales de los años setenta, Ramondín adquirió a VKN varias máquinas de decorar que, en manos del departamento técnico de Ramondín, dieron origen al desarrollo técnico de la empresa en materia de decoración, pinturas, fundición, laminación y capsulas de dos piezas, la cual se ha venido desarrollando y mejorando fuertemente en estos últimos 20 años.